Event Planing – Brand Staff


Grand re-opening of their NYC flagship store.

A restaurant chain headquartered in Cologne, Germany with restaurants all over Europe and North America, Vapiano was looking for an event partner to hit the ground running with the planning and execution of the grand re-opening of their NYC flagship store. With less than 6 weeks to take the event from concept to execution, our creative team quickly got to work.

Our Brand Staff and Promotional Models worked hard to make sure each and every guest had the opportunity to engage and experience the VAPIANO culture in a meaningful way, creating a memorable brand experience. From registering guests, to digital-themed trivia and gift bag distribution – they circulated all night long promoting the VAPIANO brand.

Event Executions and Services Rendered:

Planning and coordination of the entire event, including but not limited to:
Project Management, Procurement, Entertainment, Indoor/Outdoor Décor, Sponsorship, Digital Communications, Coordination with PR company and Celebrity Attendance, Photography, Videography, Media Wall, Lighting/AV, Gift Bags and Security. We developed a detailed event agenda, and went through briefings with all vendors, sponsors and staff to ensure everything went according to plan.

rmg Brand Staff

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