Technics ear buds
The brand of hi-fi audio products such as amplifiers,network audio players, speaker systems and music system solutions.
i. Scale new product release awareness ii. Match channel with brand ethos iii. Report results rmg Digital was tasked with elevating top funnel awareness through appropriate digital/ streaming music and video channels. We were also asked to extract best value from each dollar of media spent. Repurpose existing creative to add more appeal and speak to a younger, metropolitan
rmg quickly turned around creative build adapting existing video content adding new wave audio. Chose programmatic audio and video channels to offer scale, targeting and value. Technics Ear Buds was a perfect marriage for these channels. What was planned as an awareness campaign organically morphed into much more. The result was an added successful digital engagement and direct response push. Great creative aligned with solid media buy garnered exceptional result metrics and valuable user data.
Online radio and video programatic campaign
Technics True Wireless Earbuds
Achieved via strategic and targeted
23x standard industry benchmarks
Avg TOS (visitors)
Brand site and E*Store conversion page elevated
Exceeded program reach and impression targets by 25%
To Panasonic brand site & Amazon Product Detail Page
Spotify Internal Benchmarks.