Digital Media

Technics ear buds

Case study

The brand of hi-fi audio products such as amplifiers,network audio players, speaker systems and music system solutions.

THE CHALLENGE

i. Scale new product release awareness ii. Match channel with brand ethos iii. Report results rmg Digital was tasked with elevating top funnel awareness through appropriate digital/ streaming music and video channels. We were also asked to extract best value from each dollar of media spent. Repurpose existing creative to add more appeal and speak to a younger, metropolitan 

demographic. 

THE STRATEGY

rmg quickly turned around creative build adapting existing video content adding new wave audio. Chose programmatic audio and video channels to offer scale, targeting and value. Technics Ear Buds was a perfect marriage for these channels. What was planned as an awareness campaign organically morphed into much more. The result was an added successful digital engagement and direct response push. Great creative aligned with solid media buy garnered exceptional result metrics and valuable user data.

Online radio and video programatic campaign

Technics True Wireless Earbuds

by rmg creative studio | Online campaign

THE RESULTS

91.2%
Completion Rate.

Achieved via strategic and targeted

30 sec video placements

2.92%
CTR

23x standard industry benchmarks

3min
Avg TOS (visitors)

Brand site and E*Store conversion page elevated

1.5M
Unique Listeners.

Exceeded program reach and impression targets by 25%

5K+
New Users

To Panasonic brand site & Amazon Product Detail Page

10X
Spotify Internal Benchmarks.

 

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