Digital

ACE Bakery

Case study

ACE Bakery is the maker of European-style, artisan breads and baked goods. They have over 35 varieties of bread, made preservative free and from natural starters, in addition to other specialty products.

THE CHALLENGE

Our neighbours and valued client Ace Bakery came to us with the hope of ramping up their digital marketing in the event space. They wanted to capture delegate information while ensuring they got the material they needed to move forward in the sales process. Of course, they also wanted to create a draw – a green egg contest ensued!

THE SOLUTION

This was one of our first digital activations and we wanted to impress! With little time to spare, we hit the ground running and tackled each ask. We created a multi-functional landing page web app, that allowed users to participate with various functions. Those functions ranged from having the opportunity to email information to themselves and engage in a Enter to Win contest. The contest allowed users to ‘Make Their Own Burger’ for a chance to win a Green Egg barbecue. In order to access the brochures or contest, the user had to provide ACE Bakery with their information, meeting to their data capture ask. This was available on our Monarch 4 multi-touch units.

The Results

The results were very successful. ACE Bakery was one of the highlights of the show and they were able to significantly increase leads and brand awareness at the National Restaurant Association show in Boston.

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